SPA|BAR Redefines Chic for Boston's Nightlife

October 19, 2004
Boston, MA
For immediate release

As pioneers in the fields of luxurious spa treatments and ingenious marketing solutions, respectively, Anthem Entertainment and mobileSPA are introducing creative ways to update American nightlife. The two companies are fusing their talents to create SPA|BAR, a new indulgence on the nightclub scene. Anthem Entertainment, with its unique approach to event production, will co-sponsor mobileSPA's effort to bring seasoned and licensed spa professionals into lounges and nightclubs to offer evenings of unparalleled relaxation. Now there's no need to forfeit holistic wellness in light of equally important socializing. The SPA|BAR concept allows people to unwind both mentally and physically, enjoying their favorite night spots along with decadent spa services.

Smita Majumder, managing partner of mobileSPA, offers her perspective on this new addition to the mobileSPA line, saying, "We at mobileSPA are constantly searching for better ways to serve our clients. The formation of SPA|BAR provides us with an exciting avenue for offering personalized, custom luxury to a broader segment of the population. We're eager to get started!"

This exciting new venture is possible because Anthem Entertainment and mobileSPA are both well positioned for embarking on novel and enterprising ideas. Chris Sinclair, president of Anthem Entertainment, describes this strategic alliance as "two companies, very professional and outstanding in their own right, combining forces to create something very unique and new that will revolutionize nightlife." Dedicated to progressive, grassroots marketing concepts, Anthem Entertainment is the perfect fit for a national campaign to tie the luxurious day spa world with the exhilarating nightclub milieu. The SPA|BAR concept fulfills an important, and long neglected niche in the nightlife world, and Anthem Entertainment plans to prioritize its success.

More information about this exciting event is available by visiting www.anthemevents.com or e-mail at info@anthemevents.com. RSVP for the SPA|BAR premiere event at events@anthemevents.com.